SmartSea

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SmartSea is a maritime technology partner helping cruise lines, shipowners, and port operators modernise operations, improve efficiency, and deliver better passenger and crew experiences through secure, scalable digital solutions.

Built on proven aviation-grade technology and powered by SITA, SmartSea brings trusted enterprise capabilities to the maritime sector. The company supports customers across vessel IT, connectivity, cybersecurity, digital operations, passenger processing, and terminal systems , helping them simplify complexity, reduce operational risk, and accelerate digital transformation both at sea and on shore.

SmartSea works with operators at every stage of their digital journey, from foundational IT modernisation to advanced, data-driven operational and passenger solutions.

What SmartSea Delivers

SmartSea provides end-to-end maritime technology solutions designed to scale across fleets, ports, and terminals.

Vessel IT, Connectivity & Cybersecurity

SmartSea ensures vessels are secure, connected, and operational through managed IT services, resilient onboard infrastructure, and enterprise-grade cybersecurity. Solutions cover vessel networks, endpoints, data centres, navigation and communication systems, and global connectivity-including VSAT, Starlink, and hybrid networks-all supported by 24/7 managed services.

Customer outcomes: Reduced operational risk and downtime · Improved compliance and cyber resilience · Reliable, scalable connectivity at sea

Digital Vessel Operations & Performance

SmartSea helps operators optimise vessel performance, fuel efficiency, and maintenance through real-time data, analytics, and automation. Solutions support voyage optimisation, emissions monitoring, predictive maintenance, and regulatory compliance, enabling safer, greener, and more efficient operations.

Customer outcomes: Improved fuel and energy efficiency · Better maintenance planning and asset utilisation · Stronger sustainability and compliance performance

Onboard Software & Digital Experience

SmartSea delivers the digital platforms used daily by crew and operations teams, including onboard applications, operational dashboards, content management, and integrated workflows. Systems are fully integrated between ship and shore, providing real-time visibility and streamlined operations across fleets.

Customer outcomes: Improved crew productivity and engagement · Faster, more informed operational decision-making · Simplified ship-to-shore collaboration

Passenger Processing & Digital Identity (Cruise)

SmartSea enables fast, secure, and frictionless passenger and staff journeys using biometric and digital identity solutions. From terminal arrival to boarding, SmartSea solutions streamline flows, enhance security, and improve the overall guest experience.

Customer outcomes: Faster boarding and reduced congestion · Improved security and regulatory compliance · Enhanced passenger satisfaction

Baggage Handling & Terminal Operations (Cruise)

SmartSea supports end-to-end baggage operations across ports and terminals, delivering automated tracking, visibility, and control from air to port to ship. Integrated systems reduce manual handling, minimise errors, and improve operational efficiency.

Customer outcomes: Fewer baggage issues and delays · Reduced manual workload for terminal teams · Improved end-to-end visibility

Cruise- Specific Digital Services

SmartSea is at the forefront of transforming the cruise industry, developing services tailored to an increasingly diverse and technologically adept passenger base. With 65% of cruise travelers from younger generations and an average traveler age of 46, SmartSea solutions align with modern passenger preferences and behaviors.

  • Digital Identity and Signage: Advanced digital signage delivers personalised messages and information, enhancing guest recognition and interaction throughout the journey.
  • Operational Insight and Shared Services: Technology streamlines operations from food service to entertainment, ensuring efficiency and guest satisfaction across all touchpoints.
  • Biometric Processing and Baggage Technology: Low-touch biometric solutions enable seamless and secure passenger journeys from check-in through boarding, while automated baggage systems reduce handling errors and improve visibility.
  • Maritime Data Backbone: A trusted data exchange platform creates uses at ports, enabling smarter operations and enhancing the customer experience through real-time data management.
  • Future-Ready Solutions: SmartSea anticipates future cruise industry needs with predictive modeling, automation-driven terminal operations, advanced security and compliance systems, smart fly-and-cruise integration, and sustainability-focused technology.

Why SmartSea

Powered by SITA: Proven aviation-grade technology trusted by global transport leaders · Maritime-focused: Solutions adapted specifically for cruise, shipping, and port environments · Scalable & secure: Designed to grow across fleets and terminals · Operationally proven: Built for real-world maritime operations, not just pilots

Who SmartSea Works With

Our clients include:

  • Cruise lines
  • Shipowners and vessel operators
  • Port and terminal operators
  • Offshore and intermodal transport providers

Core Capabilities

Maritime IT Infrastructure | Connectivity | Cybersecurity | Digital Vessel Operations | Performance & Sustainability | Passenger Processing | Biometrics | Baggage Handling | Fleet & Terminal Solutions